![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/2680758e-ff25-40ab-a06e-9a88b0c56ccf_rw_1920.jpg?h=b12fbef312caa7805c92ae7918e3b44f)
I
Lifestyle Hospitality Capital
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2022
London
LHC / Lifestyle Hospitality Capital is a newly created investment fund company from the founders of Ennismore, a global collective of entrepreneurial and founder-built brands with creativity & purpose at their heart.
I was asked to create an identity that reflected the purpose of the creation of the fund; something different that stood out against a sea of similar companies and conveyed a slick sense of lifestyle and character. A modular identity inspired by building blueprints forms the basis of the brand, with various configurations of the logo being used for different purposes, along with a core selection of brand shapes.
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/5ca3bebb-6e0c-4940-890d-150123358efa_rw_3840.gif?h=44745d237b0dd101522b71e3b335e6bd)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/d3d10e4f-cb84-4ad4-91c0-7648521e6c52_rw_3840.png?h=af98d3b7a538ea2ac530448417defc4c)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/861fd6a2-bb73-4a2c-8951-3bb51aa40735_rw_3840.png?h=faba84b74411d9fa31eb37ba30ff85f1)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/dd7dadc8-e286-4576-94a2-662948487c8e_rw_3840.jpg?h=3b780e613a94377409066f388b34e952)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/dc40d13d-7d5a-479a-9d2a-0ddf307c8fda_rw_1920.jpg?h=fb8a0e246f512221bdc09b99cc2a846f)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/ba12ee8e-e200-4416-8718-aaff023c7740_rw_1920.jpg?h=89fd01f9bb37d8a8334af07fe999562b)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/8343c0f1-529d-4c43-8b62-613800b718f6_rw_1920.gif?h=1a753c6d0385cae5d370bd0873d8a656)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/40e96c7b-fca5-47ed-9cce-8144a3e3ee3d_rw_1920.gif?h=aaae635faf548084b9c799edfb01a886)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/375c438e-1a4c-4d4c-bb3f-29fdea433b8a_rw_3840.jpg?h=ed8595431ae7bc8bc26b6dcc77ee4440)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/c4bb0191-4c45-464d-9f3d-493397d624b1_rw_3840.jpg?h=8c8244fcf79a5f4978f8e3363f51b447)
![](https://cdn.myportfolio.com/88e0145b-92e9-4161-8f1a-71ba5647f85f/5b75ba19-5486-44de-83e0-f4469f60a2c3_rw_3840.jpg?h=8dbad295ce8504fefe6e110442ff841b)
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