Lifestyle Hospitality Capital

LHC / Lifestyle Hospitality Capital is a newly created investment fund company from the founders of Ennismore, a global collective of entrepreneurial and founder-built brands with creativity & purpose at their heart. 
I was asked to create an identity that reflected the purpose of the creation of the fund; something different that stood out against a sea of similar companies and conveyed a slick sense of lifestyle and character. A modular identity inspired by building blueprints forms the basis of the brand, with various configurations of the logo being used for different purposes, along with a core selection of  brand shapes.